A New Fair Price For Beauty - Up to 35% Permanent Price Reduction
I recently discovered that Illamasqua were taking a stand against the exorbitant Australian beauty prices. For instance, us poor Aussies generally have to pay up to 61% more than you lucky Brits for the exact same beauty product! How is that fair?
We just all glumly accept it here, or are driven online in masses to order from overseas. So the fact that a huge renowned company was even bothering to make any sort of campaign against this was incredible. Tens of thousands signed their campaign to fight for a fair Australian beauty price. And it worked.
Then to actually see the results implemented... they've achieved what I've always just accepted as virtually impossible!
They have done it. They have fought back. They have diminished their profits for our rights, and they should be celebrated for it. And the more that they are celebrated for it through increased foot traffic and sales, the more other companies will take notice and hopefully follow suit. Which will bring down Australian cosmetic prices as a whole.
So just thought I'd share with you this little success story! Also to celebrate this campaign I thought I should reward them with buying something. I've had my eye on their nail polish in the colour Nomad, and seeing as it dropped from $34 down to $21, it's more affordable than ever! Illamasqua nail polishes are now basically the same price as OPI, so now it's opened up even more exciting nail options for me (not that I need anymore!) :P
It's an absolutely stunning vibrant jade green, and I just love it. It's perfect in every way. This is pretty much my favourite colour in the whole world.
So there you have it! Lavish praise on Illamasqua for being such a bold, inspiring brand, that isn't just all talk.
What do you think of this development in the Australian cosmetics industry? Do you think other companies will follow suit and reduce our prices as a whole? Fingers crossed!
P.S. I'm so sorry... Survey Sundays is coming! I just already typed it and my USB was accidentally left at work so I promise I will post it tomorrow. Sorry about that!